SINGAPORE, OCTOBER 8th 2007…. The Asian Food Channel (AFC) continues its expansion with the announcement of a partnership with food and beverage website HungryGoWhere.com.

The two Singapore-based companies will be working on a number of interesting projects together including a new face to the AFC website. This is the first time a Singaporean food website will tie up with a global TV food channel, providing an international marketing stage for this local company to gain a global presence.

Hian Goh Co-founder of the Asian Food Channel commented: “We are delighted to announce this new partnership with HungryGoWhere and see it as an important stepping stone in our development across new media platforms. We will both be entering into new sectors – HungryGoWhere into the media sector and AFC into the internet sector - and see this as a beneficial and progressive move for both parties.”

HungryGoWhere.com is Singapore’s most popular and fastest growing F&B website which contains a comprehensive search of more than 4,000 F&B outlets along with thousands of reviews by the public. Launched in March 2007 after realising there was a lack of accessible necessary information; it is a website that aims to be the first stop for anyone needing a guide to the dining and partying experience in Singapore.

“HungryGoWhere is pleased to be able to form this extensive partnership with the Asian Food Channel”, says Dennis Goh, Managing Director for HungryGoWhere. “With this alliance, we are poised to grow together rapidly across Asia in the F&B Media Space.”

Website users can look forward to new content and cross-promotions on both portals with the new-look website live for all to see from today! www.asianfoodchannel.com

About Asian Food Channel

The Asian Food Channel (AFC) is the region’s only 24-hour cable TV food channel. Based in Singapore, AFC began broadcasting in 2005 and now covers five markets: Hong Kong, Indonesia, Philippines, Malaysia and Singapore.

The Channel was co-founded by Singaporean Hian Goh and Briton Maria Brown, both of whom have extensive experience in business and media. The company is continually developing and extending its programming content, market outreach and key partnerships. AFC provides 100% food programming from a variety of genres, catering to the broad spectrum of viewers and food lovers it attracts.

For further information please contact:
Lorna Campbell (Fulford PR)
Tel: +65 6324 2284
Email: lcampbell@fulfordpr.com